Aryn Van Dyke: Launching Your Book

Speaker Interviews

Launching your book is an exceedingly challenging endeavor.

It involves both art and science. And maybe a little secret sauce.

Not many people know that better than Aryn Van Dyke, owner of Book Rockstar, a book launch consultancy that helps authors develop marketing strategies, build their brand, sell more books, and “ feel like a rockstar throughout the process.” From growing an author’s platform to choosing just the right editorial quote for a book’s front cover, Aryn has seen what works and what definitely doesn’t when it comes to turning ideas into bestsellers. The result? A heaping plateful of insight and tools that could take YOUR book idea to the top of the charts.

On this exciting episode of SP&S you’ll learn:

  • 00:00:00 // Tomfoolery and banter
  • 00:02:56 // Introducing Aryn Van Dyke
  • 00:05:11 // What first-time authors do for a successful launch
  • 00:12:39 // How to successfully grow a platform
  • 00:23:00 // What your role in marketing your book should look like
  • 00:44:27 // How to develop content that will connect with an even bigger audience
  • 01:02:13 // How to define your niche in the Amazon marketplace
  • 01:24:57 // The reality of author platforms and what publishers are looking for

Aryn Van Dyke is a nonfiction book launch consultant and author coach. She spent five years at HarperCollins helping authors promote their books and build their brands. She’s worked on more than 100 book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres.

Our delicious conversation with Aryn Van Dyke spills over with practical tips and behind-the-scenes insight as she delivers a recipe for successfully launching your book. Bon Appetit!


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